
To all of Our Users & Subscribers
It’s short survey time (and we promise it is actually short)!
Over the years the media landscape has changed dramatically and from what was once a few printed periodicals is now a plethora of e-zines, on-line portals, social media sites and business/employment-focused social media platform driven contact sites.
Advertising is therefore a bit of a minefield and an expensive one at that. Increased costs trickle down unfortunately and we are therefore keen to mitigate the costs for all of our sakes.
We are therefore reaching out to our valued clients like you because we need to know where to best focus our efforts. By filling out this short survey, you're helping us understand your preferred reading, which will obviously translate into the bigger picture and allows us to target our advertising efforts more effectively.
Now, how does this benefit you? Well, there’s a balancing act between advertising costs, development costs, maintenance costs and the ratio of client to developers. In short, if we can increase our client numbers at minimal costs we can keep our annual fees in check and this is all down to effective correctly targeted advertising.
So, your input isn't just helpful for us - it's also a way for you to help us control the costs we have to pass on. We greatly appreciate your participation in helping us improve our advertising strategies and have kept the survey down to just a couple of minutes of multiple choice lists.
If you have other colleagues who can also contribute, please pass the newsletter on.
The more the better.